POPAY is a dedicated Human Resources professional services company that helps organizations improve people management through efficient IT solutions. They offer solutions in the areas of HR administration, payroll, employee benefits, performance management, learning, recruitment and HR analytics.
POPAY believes that ‘people’ will remain at the heart of future successful business models. By expressing their talents, innovating, sharing knowledge, building relationships, keeping promises,… people are shown to be more than a ‘resource’ in an ‘organization policy’.
Popay aimed to have its ‘human centered DNA’ reflected in its’ new corporate identity.
WHAT WE DID:
BRANDS&BEYOND advised and created the brand identity from A to Z according to a proven methodology. From brand fundamentals over corporate identity concept & design to the alignment of all marketing communication. This included the design of a new company brochure (including copywriting), website layout, promotional banner, a pop-up display and other promotional material for fairs. We also took care of the brand registration.