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PACKAGING DESIGN - WHY?
Many studies indicate that the majority of purchasing decisions in a supermarket only take place on the spot (approximately 80%). As a result, the impact of packaging design on the purchasing behaviour is extremely important and direct to increase sales.
Packaging is a very powerful and effective marketing tool to make sure that consumers identify themselves with your brand and prefer your products or services to those of a competitor.
Reason the more to have your packagings designed in an appealing and carefully considered way. They will not only stimulate sales but will also act as a lever in function of the brand.
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